WALMART SOCIAL CONTENT
Social. The Meat and Potatoes of Modern Advertising.
I worked on Walmart’s social content from February 2020 through September 2020. My entry into the account timed up almost perfectly to the onset of COVID-19 in the U.S. This brought on a number of challenges - the biggest one being how to art direct photo and video shoots remotely.
All the content below from concept - to shooting - to retouching - to going live - was all directed via Zoom from my bedroom in Bushwick, Brooklyn.