WALMART - HOLIDAY READY

What we needed to do

We were tasked with making a content series to show consumers how easy holiday prep can be with Walmart. The challenge was how to show the transformation from packaged products to beautifully plated in a quick, visually striking way that appeals to time-starved viewers via Instagram stories.

We need a visual concept asap

For the overall concept and camera movement I pulled inspiration from world famous poet ASAP Rocky in his music video for “A$AP Forever”. It goes to show you that inspiration comes from everywhere, often times from seemingly unrelated spaces.