VISINE FOR YOUR VIEWING PLEASURE

HOW WE GOT THERE

We created some 300 different type treatments in house and carefully curated and critiqued each one. For each key word in the script we needed to create 5-7 different type treatments. This was a massive undertaking before we even started to roll film. Once our type library was created we handed it off to the edit house and integrated it into the cut.

In addition to the all the faux-neon type created digitally, we also created a branded Visine neon sign. This was used for the end frame in the spot.

We extended the campaign through social and tapped into pop culture, making subtle nods to shows and movies we knew people would be watching.

But the target audience didn’t stop at film and TV. We tailored messaging around sports spectating, video gaming, and even Pinterest.