Maaco

Book. Quote. Fix.

OLV, Script writing, TOV rebrand, Visual rebrand.

To put it simply, Maaco needed a refresh. They had a tried and true slogan, “Uh-Oh. Better get Maaco”, but the perception of it felt tired and outdated.

We created three :15 second spots which deliver that classic slogan but in a relatable and compelling new way. Using humorous and human “uh-oh moments” the viewer learns what Maaco is all about. We added the “Book. Quote. Fix.” moniker to illustrate Maaco’s simple, customer friendly process. An updated logo and Maaco in-shop repair footage rounded out the spot and gave the brand that much needed visual refresh they were looking for.

Dag Nabit!

Hurling your TV out a second story window onto your Buick LeSabre when your favorite fictional sports team loses? Who hasn’t been there am I right?! We wanted to let folks know that Maaco has your back when that does inevitably happen for all of us.

Fun Fact: The actor featured in the spot refused to curse (the plan was to bleep it) and the dirtiest thing we could get out of her was a “dag nabit”. It was an unexpected moment that made this video my favorite in the series.

Date Night Struggles.

We’ve all been there… you’re standing in the parking lot of your local Applebees going in for a smooch with Deborah and then boom your bumper falls off.

It’s real to me damnit!

LARPing or Live Action Role Playing for the uninitiated is no laughing matter. It’s serious business that could cause some serious damage.