MAACO

BOOK. QUOTE. FIX.

To put it simply, Maaco needed a refresh. They had a tried and true slogan but the perception of it felt tired and outdated.

We created three :15 second spots which deliver that classic slogan but in a relatable and compelling new way. Using humorous and human “uh-oh moments” the viewer learns what Maaco is all about. We added the “Book. Quote. Fix.” moniker to illustrate Maaco’s simple, customer friendly process. An updated logo and Maaco in-shop repair footage rounded out the spot and gave the brand that much needed visual refresh they were looking for.

VISUAL REFRESH

Maaco had one brand guideline prior to us stepping in — their logo. When we stepped in to refresh the brand we just about started from scratch. We took a look at the one consistent piece of art they had, their logo, and went from there. We established a color palette, typography, photography, graphic styles, and just about everything else.