LEGO
Holiday Campaign, OLV, Script Writing, Production, Talent
BRICK SHOPPING NETWORK
&
KIDS SHOPPING NETWORK
Sit back, relax, and let Barb Barbington take you on a LEGO holiday shopping experience.
Her friendly, midwestern-mom disposition will surely have you clicking “add to cart” faster than a cheese curd sliding across Lake Michigan. And when you’re done with Barb, scroll even further down and check out the evolution of Brick Shopping Network; Kid Shopping Network.
BSN
No one knows LEGO better than the kids it’s made for.
The folks at LEGO loved BSN so much they wanted to see what that next evolution would look like. This time hitting on 3 major interest points of their target demographic; kids. Since parents hold the wallet, we thought, who better to persuade parents to purchase than kids themselves. Watch as these tiny salespeople slowly go from normy to a new full-blown interest-focused persona and beg mom or dad to tap that rectangle of plastic.