HBO.M.G

IT’S ALL FUN AND GAME OF THRONES

Few students knew free access to HBO GO was included in their college tuition, so HBO gave us an assignment: create an event that gets students to watch HBO GO on these free accounts to grow the next generation of HBO fans.

To get students to use their free HBO GO accounts, we created HBO.M.G.: an interactive experience put on at USC, CU Boulder, and Miami (the U) that immersed students in the worlds of HBO by channeling the feelings viewers have while watching HBO shows.